SEO Agency of the Year 2024, 25
Health Care & AestheticsClient: Neya Dermatology & Aesthetics

Boosted AI Visibility from N/A to 19 & Organic Traffic 3.4x Growth

Scaling patient inquiries and Google AI Overview citations for a premium medical aesthetic clinic through localized medical entity SEO.

Boosted AI Visibility from N/A to 19 & Organic Traffic 3.4x Growth

About the Client

Neya Dermatology & Aesthetics by Dr. Ravali is a premier aesthetic & clinical dermatology practice offering cutting-edge skin, hair, and anti-aging treatments with exceptional medical care.

Dominate Local Medical AI Search & Patient Inquiries

Achieve #1 recommendations on ChatGPT and Gemini for top clinical skin and cosmetic procedures.

3X organic walk-in patient consultations and qualified appointments.

Outrank competing hospital dermatology departments for laser, acne, and anti-aging treatments.

Target AI & Generative Search Queries

"best dermatologist for acne scar laser treatment near me"

Platform: Google Gemini

"top rated cosmetic skin clinic for anti-aging treatments"

Platform: ChatGPT

"cost of hydrafacial and PRP therapy at certified clinic"

Platform: AI Overview

"experienced female dermatologist for sensitive skin conditions"

Platform: Perplexity

Challenges Faced

Strict Google YMYL (Your Money Your Life) algorithmic requirements for healthcare sites.

Heavy local competition from corporate dermatology chains.

Initial lack of localized schema and physician E-E-A-T credentials across knowledge graphs.

Our Strategy & Solutions Implemented

1. Medical E-E-A-T & Doctor Author Authority

Structured Dr. Ravali's medical qualifications, peer-reviewed articles, and clinical board certifications with Person and MedicalSpecialty schema.

2. Treatment Page AI Optimization

Created comprehensive FAQ clusters answering patient pre-care, procedure steps, recovery times, and expected clinical results.

3. Local Google Maps & Healthcare Directory Citations

Optimized Google Business Profile with verified patient reviews, localized category keywords, and medical citations.

Results Achieved & Key Metrics

3.4X
Organic Patient Traffic
19+
Verified AI Citations
+280%
Direct Appointment Bookings
Top 3
Local 3-Pack Rankings

Summary of Impact

Neya Dermatology experienced a dramatic surge in patient bookings and established itself as the leading aesthetic clinic cited by Google AI and ChatGPT.

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