62% Reduction in Cost Per Lead (CPL) for Enterprise B2B SaaS
Hyper-targeted B2B search campaigns and high-converting landing pages driving enterprise software demo requests.
About the Client
CloudScale Analytics provides real-time data streaming, lakehouse infrastructure, and AI analytics for Fortune 500 enterprises.
Drive Enterprise Demo Requests & Reduce CPL
Acquire qualified demo bookings from IT decision-makers and CTOs.
Reduce Cost Per Lead (CPL) from $420+ down below $180.
Outrank legacy enterprise competitors on high-intent intent terms.
Challenges Faced
Long B2B sales cycles and multiple decision-makers.
High volume of irrelevant student and job seeker search queries.
Generic landing pages resulting in low conversion rates.
Our Strategy & Solutions Implemented
1. Competitor Alternative & Comparison Bidding
Captured high-intent searchers comparing legacy data tools with dedicated comparison landing pages.
2. Single Keyword Ad Groups (SKAGs) & Exact Match
Strict exact match keyword groups paired with customized enterprise ad copy.
3. Frictionless Interactive Demo Landing Pages
Streamlined demo request forms with automated Clearbit enrichment for instant qualified routing.
Results Achieved & Key Metrics
Summary of Impact
CloudScale Analytics scaled enterprise demos 3X while slashing acquisition costs by 62%, fueling a record-breaking ARR growth year.
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