5.8x ROAS on Google Shopping and Performance Max
How granular audience segmenting and automated negative keyword sculpturing scaled profitable e-commerce ad spend.
About the Client
Global Retail Apparel is a contemporary fast-fashion and lifestyle retailer shipping worldwide with over 15,000 apparel and accessory products.
Maximize ROAS & Scale Profitable Ad Spend
Scale Google Ads return on ad spend (ROAS) past 5.0x.
Reduce wasted spend on generic low-intent search terms.
Dominate Google Shopping carousel for high-margin apparel lines.
Challenges Faced
Rising cost-per-click across Google Ads in the fashion sector.
Performance Max campaigns bidding heavily on existing brand traffic.
Low product feed data quality leading to disapproved items in Google Merchant Center.
Our Strategy & Solutions Implemented
1. Feed Optimization & Custom Labels
Enriched title tags with size, color, material, and profitability tier custom labels for precise bidding.
2. Brand vs Non-Brand PMax Architecture
Separated brand defense campaigns from high-intent cold prospect asset groups with custom search themes.
3. Automated Negative Keyword Sculpting
Implemented custom script scripts to prune low-converting search terms daily.
Results Achieved & Key Metrics
Summary of Impact
Global Retail Apparel achieved its most profitable quarter to date with consistent 5.8x ROAS across multi-million dollar ad spend.
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